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Bonuses at online casinos: what you need to know

What are bonuses and why do they exist?

To answer this question, let's look around. Google "online casinos" and you'll instantly get a huge number of results. Every casino relies on SEO, affiliate marketing and other opportunities to get to the top of search queries and gain players' attention. But what do you do when players finally find your casino to make them stay?

Great design is good, but let's face it: the growing popularity of online casinos is attracting seasoned professionals to the business. And overall, the level of the iGaming industry has risen noticeably in recent years compared to earlier stages.

The most respected casinos have a similar set of game providers available to players. This is partly due to the conservatism of players who prefer a certain set of games.

A Betsafe bonus code is a method of giving a player free money/game options (such as freespins) to use at a particular casino. Everyone loves free stuff, so operators don't shy away from this method of promotion.

Main types of bonuses

A sign-up bonus is a popular way to welcome players, encourage them to sign up and, most importantly, accept the casino's policies and share their personal information.

  • Deposit Bonus - the name fits the purpose. The bonus is given to encourage players to make a deposit with their own money.
  • Reload Bonus - Aimed at retaining the player and engaging those who have not deposited for a certain period of time (week, month, etc.). It is a good way to remind the player about the casino or to invite a longtime player to come back to take advantage of the extra bonus.
  • Cashback/frills when you lose. This is something to consider if you plan to build a long-term relationship with players. Sometimes you win and sometimes you lose - that's the nature of the game.